I was again without mp3 player. In desperation I turned to the radio function on my cell phone, an interesting experiment not likely to be repeated. I haven’t really listened to radio for years and now I remember why.
It was truly frustrating that there is no radio in the
My main gripe with radio of today is of course content. Babbling morons dominate the airwaves with their inane chatter, occasionally interrupted by annoying advertising or a mediocre song. The music may be old or new. If new, songs are repeated about once every hour until I start hating the songs, the artists, the stations and the record companies viscerally. If old, a very narrow range of once popular songs is played. These old song are of a higher quality than the average new song, but even classics become boring after a few listenings within a short time span.
How can radio change and appeal to me again:
- At least one radio station should be functional in the subway.
- Minimise small talk. Any DJ saying anything other than “That was … by …” or “And now … by …” should be fired.
- Ads must be shorter; maximum 10 seconds every two or three songs.
- Station IDs should be very short, just the name of the station which requires two seconds. No description or self-aggrandizement is acceptable since we are already tuned in.
- A greater variation of both old and new songs is necessary. No new song should be played more often than once every 8 hours, no old song more than once a month.
SIFO Statistics show that radio listening is down, both number of listeners and length of time that listeners spend on radio. However, internet radio is growing by maximising music, minimising ads and DJ talk. If FM radio wants to survive, they know whom to emulate!